TESTING 5 GROWTH HYPOTHESES OF YOUR PRODUCT IN 2 WEEKS
Growth in retention, virality, conversions, DAU/MAU of your product through monthly updates and use of 10 Growth Hacking tools.
WE DO NOT MAKE CONSULTING, WE IMPLEMENT GROWTH IDEAS IN YOUR PRODUCT
15 minutes brief and we will prepare for you a personal offer to start testing the growth hypotheses of the product by our team.
One of our managers will call you.
THE APPROACH THAT INSURES TESTING OF 5 GROWTH HYPOTHESES IN 2 WEEKS:
We integrate and customize analytics systems, develop an encyclopedia of events to track user actions within the product. Highlight key metrics to digitize product success. We set up analytical funnels that track the main behavioral patterns of the audience.
Based on the data, we draw conclusions about which hypotheses are best tested for the next steps, and which ones should be turned into full-fledged features.
We use Yandex.Appmetrica, Localytics, Fabric, Firebase and other analytics systems.
WORKING WITH IDEAS BECLOG
Every change in a product is the result of a hypothesis formulated in advance. For each hypothesis we describe:
- the purpose of the change;
- the essence of the experiment;
- how the result will be measured;
- what result we consider successful.
Whether the change was successful or not - we draw conclusions and formulate the following hypotheses for testing. Each hypothesis enters the database of changes in different products served in our company. We know which changes work well and which do not work, and we take this experience into account when formulating new hypotheses.
We are ready to provide performance prediction and testing of several monetization models for your products.
The main models that we test:
We are also ready to provide search and development of novel technics within the product, which will highlight your offer in the b2b segment against the background of competitors.
ANALYSIS OF COMPETITORS
For each product based in “Manufactura” at the testing hypotheses service and KPI development, we conduct monitoring of the development of competitors' products and take into account the results of the analysis when generating hypotheses.
We use 9 Growth Hacking tools to find growth points of your product:
- AAARRRR Pirate Metrics
- KPI Calculator
- Customer Journey Map
- Customer Development
- Business Canvas
- Jobs to be Done
- Value Proposition Canvas
- Awareness Ladder
- The Hook Framework
Growth Hacking is a product development approach that helps a team to use non-standard ways to grow on key indicators.
MONTHLY UPDATE ISSUE
The goal of the previous 5 steps is to generate ideas that will ensure the growth of its key indicators. For approved ideas, we develop UX/UI, implement them in the product and release an update.
For the sake of this point, there are the previous 5 steps.
START GROWTH HYPOTHESES TESTING ON YOUR PRODUCT
OUR TEAM IS CHOSEN BY THOSE WHO:
- are working on changing the parameters of the product, but cannot achieve results;
- are ready to outsource the task of developing and updating the product;
- want to use external expertise to reduce the risks of missing market opportunities.
A TECH STACK WE WORK WITH
CLIENT DEVELOPMENT FOR iOS AND ANDROID
Development languages: Java and Kotlin for Android, Swift for iOS
Java and Swift are official client programming languages for Android and iOS.
FRONTEND OR WEB CLIENT
Library for creating interfaces: React
React is a popular open source library for developing web interfaces, developed and supported by Facebook.
Companies that use React:
BACKEND AND ADMINISTRATION SYSTEM
Data Storage: Mysql/PostgreSQL
Framework: Sails.js, React.js
Node.js is the most popular development platform in 2017 according to Stack Overflow.
Companies that use
REASONS FOR OUTSOURCING PRODUCT MANAGEMENT BY OUR TEAM
- a database of proven hypotheses that we use to generate ideas for the development of your product;
- complete growth team capable of ensuring an iterative development process;
- a real experience of iterative development.
CUSTOMERS RECOMMEND TO WORK WITH US
We prefer to share feedback from the Clutch service, which independently takes feedback from customers. We cannot influence this and consider it fair.
Here are a few feedbacks:
«Deliverables for both mobile platforms have met all technical requirements, forecasting a rapid post-launch adoption by the user community. Manufactura’s extensive experience, adaptable workflow, and precise timelines continue to encourage productivity.».
Founder, Pikabu (Russia)
«The app was downloaded 50,000 times in the first 3 days and is very stable. The level of dedication and proactive suggestions from Manufactura's team were impressive. The client looks forward to continuing the relationship for the foreseeable future».
Manager, Zatch (Germany)
5 REASONS WHY PROJECTS WITH ITERATIVE DEVELOPMENT HAVE MORE CHANCEs ON MARKET
- At least 5 growth ideas checked per month, 60 ideas per year.
- Implementation effectiveness measurement of each idea.
- Weekly monitoring of key indicators.
- Reviving the audience with updates.
- The product develops and moves along with the expectations of the audience and the market.
THREE SIMPLE FREE STEPS TO START
- Contact us. Leave your e-mail address and our manager will write to you.
- Discuss with a manager the details of your project and the requirements for it.
- Consider our offer and cooperation options.